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EMU as a Case History to the SDA Bocconi and FAI Seminar about Corporate Art Programs.

SDA Bocconi, a worldwide appreciated University of Economics, has organized a Seminar on Corporate Art Programs, especially geared up for brands that support FAI – Italian National Trust. During this event, an interesting moment of reflection on the value of cultural and artistic support programs promoted by Italian companies, the Bocconi University has presented to the audience its interesting research focused on the evolution of modern patronage, the ways in which corporate investments can be integrated in brand strategy and all the instruments to maximize its effectiveness for all the involved stakeholders. EMU has been then presented as a prestigious case history, thanks to the three-year partnership recently signed with FAI; among other things, this cooperation had led to a new concept of the company catalog and the 2018 communication campaign.