EMU, always deeply connected to its land Umbria and sensitive to issues such as environmental protection and circular economy, confirms its partnership with GeckoFest, a cultural project for the regeneration of the territory, dealing with beauty, care, respect and a new relationship between man and planet. An international festival promoted by the Spin-A-Enhancing People association with the patronage of Umbria Region. For its sixth edition, from 6 to 15 September, the event will enliven not only Spina, but also other historic towns of Umbria, such as Perugia, Norcia, Bettona and Castel Ritaldi. The very current theme of this edition, “L’acqua che c’è. L’acqua che verrà”, addresses the problem of drought in a multidisciplinary way, in two weekends dedicated to the exchange of ideas, dissemination and also entertainment, through a series of live events ranging from the opening conference to workshops, musical and stage performances, book presentations, exhibitions, guided tastings, experiences dedicated to kids and nature trails to discover the territory and the role that water plays within it. Eighteen events are scheduled and forty guests are involved. The event will be opened by the National Conference “Rabdomànzia 3.0”, hosted in the historic Rocca Benedettina of Sant’Apollinare.

EMU is Technical Partner of Terrazza Swing, a project created by Umbria Jazz and Città del Cioccolato on the occasion of Umbria Jazz, the most important Jazz Festival in Italy and of global resonance, which will take place in the historic center of Perugia from 12th to 21st July. EMU furnishes Terrazza Swing for the event, at the Covered Market Terrace, an ideal location to enjoy good swing music, a breathtaking view and Street Food Court of the most well-known operators in the territory.

From 28 June to 14 July the Spoleto Festival dei Due Mondi, Italy’s oldest performing arts festival, returns. It is an event of international resonance that brings together Music, Opera, Dance, Theatre and Art. The 2024 edition emphasises the relationship between the city and the festival, an irreplaceable union capable of creating the perfect atmosphere to welcome artists from all over the world. This year, the Festival dei Due Mondi is not only a showcase for big names, but rather aims to create a dialogue between culture and territory, presenting itself as a “laboratory of ideas, synergies, collaborations and artistic projects” (in the words of Monique Veaute, artistic director). EMU, historical partner of the festival and leader in outdoor furniture design, stands once again at its side: a proof of common values and aspirations, as well as a shared and passionate analysis of the most important human and social issues.

Already a partner and sponsor of the Internazionali BNL d’Italia, EMU continues its path in support of sport and outdoor physical activity by supplying its furnishings to the Italy Major Premier Padel. This important event, which will take place from 17 to 23 June 2024, will be hosted for the third consecutive year in Rome and will see the greatest stars of men’s and women’s padel take to the field.

EMU’s contribution to this important circuit, one of the most important in the world, once again underlines the company’s ability to offer high quality outdoor furniture solutions, capable of meeting the needs of a world-class sporting event, and reflects EMU’s constant commitment to promoting an active lifestyle and opportunities for outdoor conviviality.

EMU continues its commitment to promoting a dynamic outdoor life in 2024 by renewing its partnership with the CEO Club golf circuit. This partnership highlights the importance of the game of golf in the context of corporate and sporting events, reserved for golfers and professionals who compete on Italy’s most prestigious greens, transforming each match into a moment of pure competitive spirit and creativity.

The stages of the 2024 tour are as follows:

– 5 April at the Gardagolf Golf Club

– 3 May at Golf Club Villa d’Este

– 14 June at Golf Club Bergamo l’Albenza

– 5 July at Golf Club Bogogno

– 19 July at Golf Club Biella Le Betulle

– 13 September at Golf Club Varese

– 1 to 3 November FINAL at San Domenico Golf (BR)

The elegant design of EMU’s furnishings is the setting for moments of fair competition, but also of conviviality and relaxation, promoting an “outside” lifestyle that encourages outdoor physical activity but is not limited to it, promoting with equal enthusiasm the spaces and atmospheres that surround it, to give people the opportunity to meet and spend time together.

At the 2024 Salone del Mobile, EMU set up a „Winter Garden“ at the Beko Italia stand, a leading international brand of home appliances, where visitors can enjoy moments of relaxation and conviviality. EMU shares with Beko fundamental values, such as innovation and attention to the environment. Tables, chairs, sofas and armchairs with a timeless design and green-beige tones are perfectly integrated into the stand’s design project, created by the architectural firm Calvi Brambilla and Partners.

EMU renews its presence as Official Sponsor of the Internazionali BNL d’Italia, the most important Italian tennis tournament, scheduled to take place at the Foro Italico in Rome from 6 to 19 May. As is by now tradition, the Company will supply the official competition seats for the line judges, which will once again be the Shine chairs. Other collections, such as Ivy, Cannolè and Holly, will furnish the relaxation area dedicated to the players and the hospitality area. An important and long-established partnership which confirms EMU’s constant commitment to promoting sports events and outdoor life.

EMU is presenting its 2025 novelties at the 62nd edition of the Salone del Mobile, in Hall 24 Stand H02/H04, with a set-up designed to place the collections in the various outdoor contexts and narrate the new claim and video-manifesto „We think Outside EMU“. The space will recall the various uses of the products in residential and contract contexts.

Enhanced by welcoming atmospheres, the new collections will speak of know-how and innovation, continuity and unprecedented inspirations: on the one hand the classic profile of the Collier collection, design by LCM Marin Design Studio; on the other Café, design by Christophe Pillet, a contemporary icon. Last but not least, the sunbed in the teak version of the historic Shine collection, design by Arik Levy.

On Wednesday, March 20th, starting at 10am, at EMU’s Flagship Store in Corso Monforte 50 (Milan), a preview was hosted of EMU’s 2025 novelties and the new corporate Claim and video-manifesto, which will be officially presented at the 2024 edition of the Salone del Mobile. The event is reserved for the press.

We Think Outside celebrates the joy of living life outside, and presents the company’s core values in which everyone can see themselves. It conveys EMU’s know-how driven by innovation, and its ability to always find the stand-out detail distinguishing its “Made in Italy” around the world. The new claim will be applied to all forms of EMU’s communication: social activities, press campaigns, events and sponsorships.

From Matter to Design“ started off a series of initiatives organised by EMU and dedicated both to architects and designers and to the world of culture and art. The aim will be to focus on the identity of a leading Made in Italy company and historical protagonist in the introduction of design in the outdoor sector. This first meeting saw Giulio Iacchetti and Christophe Pillet in dialogue about the transformation of the metal material into furniture elements that become part of our living. A rich contamination of ideas, an interweaving of experiences that has ranged from creativity to production. Giulio Iacchetti, an expert in industrial design, addressed the importance that metalworking has had for our culture, while Christophe Pillet testified to his creative experience alongside EMU, explaining what it means for him to work on the design and planning of an object in which the metal core is the very heart of the execution.

Thanks to its know-how in working with metal, a 100% recyclable material, EMU has always distinguished itself as a manufacturer of high-quality, entirely Made in Italy outdoor furniture, capable of enhancing every residential and contract style and environment. A point of reference for design professionals, EMU is constantly engaged in technological research to create sustainable and design-led collections. A uniqueness of expertise that makes it a reliable partner for the community sector.

„From Matter to Design“ was held on Thursday 30 November, at 5.30 p.m., at EMU, Corso Monforte 50, Milan. A space, the one in Milan, of over 500 square metres in which to discover the vast range of furnishings for the dining, living and relaxation areas, equipped with a Materioteca, a veritable exhibition archive, which offers customers, architects and designers the opportunity to touch materials, fabrics and colours and appreciate their different characteristics.