From November the 11th to the 15th, EMU will be at Equip’Hotel, the biennial event for Ho.Re.Ca. professionals, to present the company’s many news dedicated to hospitality. The new collections provide a complete response to the multiple needs of hotellerie, restaurants and cafeterias, offering modular systems of dividers, sofas, tables and new outdoor lamps; multifunctional and innovative collections that combine functionality and emotion to provide a unique and exclusive customer experience. Extremely marked the attention, as usual, to quality and sustainability of products and processes.
EMU’s culture of living outdoor. To service the well-being of new professional spaces.
The furniture presented by EMU, world leader in the design and manufacture of outdoor furnishings for the community, feature innovative design and versatility. In harmony with the brand’s philosophy, the new collections offer original solutions to the increasing focus on multi-purpose requirements in work environments, in which the outdoors is considered an extension of the professional workspace. Its new ranges of furniture are suitable for use across numerous settings. User-friendly, they satisfy the contemporary taste in office furnishing, where the focus is on the worker’s wellbeing and hot-desking and co-working have become increasingly important.
The preliminary tests were conducted according to international standard protocols and the worldwide recognition of the type-approvals guarantees the furniture is reliable, long-lasting and functional. The company’s investments in researching the materials and developing innovative production processes with a low environmental impact have led the brand to achieve major certifications, such as EN 581-1, EN 581-2 and EN 581-3 for chairs and tables, FSC for the wooden components and recently, ISO-9001 for the design, manufacture and commercialisation of furnishings.
At the 2018 edition of Orgatec, EMU is presenting its new relaxation seating system Tami, by Patrick Norguet, designed to fit numerous user requirements. The base consists of a platform with an aluminium structure and slats of Bamboo WPC, an innovative, eco-friendly and completely recyclable material, designed for outdoor use. Tami has the ability to adapt to various situations, as it can be transformed from a simple sofa to a central element in a space with a simple movement of the hand. By adding arms and backrests, the chairs are ready to relax in; if all these elements are removed from the base, it turns into a comfortable, informal, multi-purpose work surface, perfect for co-working lounge areas.
The Riviera collection of steel chairs, designed by Lucidi/Pevere, features a sophisticated, minimal graphic design; a retro inspiration brought up-to-date thanks to the use of modern materials and processing techniques. The fine, spidery design allows the chairs to fit perfectly into the space and stylishly personalise meeting rooms and lounge areas.
Minimalist and with a big personality are the steel collections designed for EMU by Florent Coirier. Miky is inspired by the bistro chairs and redesigned with a modern touch, with clean, clear lines and generous shapes, whereas the brightly coloured Mom features a soft, wrap-around structure. Robust and stackable, Miky and Mom are designed to provide young, dynamic furniture, which effortlessly adapts to various uses and situations.
Displaying maximum versatility is the innovative collection of tables in the Table System, designed by the company’s Research Centre in response to the needs of the Contract sector; a wide range of round, square and rectangular tables, with folding and fixed tops, featuring different frames to blend naturally with any environment and match any of EMU’s chairs.
The collections Terramare and Cone, both by the Studio Chiaramonte/Marin, complete the exhibition area. Offering a complete range of furniture, Terramare is a collection, whose distinctive feature lies in its mix of materials. The tables and armchairs have an aluminium structure, which makes them light and easy to handle; the seat and backrest are made of eco-friendly leather, to elegantly and informally furnish meeting rooms and co-working areas. The Cone outdoor lamps are inspired by the lampshades of the 50s, brought up-to-date thanks to the use of innovative materials. Five different proposals, including three with rechargeable batteries, to give a touch of originality both indoors and outdoors, thanks also to the coloured shades, which allow the lamps to be “dressed” according to the mood of the surroundings.
The brand’s furniture to be showcased within the “EMU Outdoor Interlude” area Island of San Giorgio – Venice, September 14-30, 2018
EMU is among the partners of Homo Faber, the international cultural event to showcase fine contemporary craftsmanship, hosted by the Fondazione Cini at the Isola di San Giorgio Maggiore in Venice. Curator of the event will be Michelangelo Foundation together with Fondazione Cologni, Bettencourt-Schueller Foundation and Triennale of Milan; the aim of the exhibition is to explore the world of fine and rare craftsmanship and its link to the world of creativity and design. Visitors will be able to attend conferences, visit art installation and watch master artisans while working in the lab. Many internationally renown designers will participate in this creative moment, such as India Mahdavi, Michele De Lucchi, Ingo Maurer and Martin Vanders; partner brands of the event will also be Officine Panerai, Piaget, Mont Blanc, Hermès, Chanel, Maison Bonnet and Cartier, to name a few, among the protagonists of fine craftsmanship. EMU’s design collection will furnish the “EMU Outdoor Interlude” area, with the new sofa system Tami by Patrick Norguet, the elegant Riviera collection by Studio Lucidi/Pevere and the Miky chairs designed by Florent Coirier, all 2019 news presented for the first time in Milan.
EMU is the protagonist, with its new Mom collection by Florent Coirier, of the artistic project called EMU LIMITED, where design and art meet. A chair and armchair of the collection, presented during the last edition of the Salone del Mobile in Milan, will undergo the creative performance of two artists, Mario Consiglio and David Pompili.
The launch takes place within the ART MONSTERS – ARTICLE 3 exhibition at Palazzo della Penna, curated by Gianluca Marziani, art critic and director of Palazzo Collicola Museum – Visual Arts of Spoleto; an experimental collaboration, though not a new one for EMU, which has always had the supported art and culture.
EMU renews its partnership with the Spoleto Festival for the 61st edition of the artistic event, scheduled this year from June 29 to July 15. A historic partnership, that between the brand and the kermesse, which arises from shared values such as love for art and beauty. EMU iconic outdoor collections are the result of a long-lasting collaboration with some of the most famous international designers, blended with a balanced mix of aesthetic research and functionality; the brand’s collections will then welcome guests and visitors of the Terrazza Robbins and Terrazza Frau, creating a refined and elegant atmosphere.
EMU’s outdoor furniture decorate the external areas of LEA, the Lounge Extended Area of the Internazionali BNL of Italy realized in cooperation with Forte Village. Besides the official chairs of the line umpire, the brand is also furnishing the unique Hospitality and Lounge sectors of the Forum complex, among which the LEA project. LEA is one of the most interesting areas set around the Italian tournament, a tribute to Lea Pericoli’s elegance and gracefulness, as the most iconic female tennis player of the country. A new project to bring together hospitality, food service and entertainment, aimed to involve corporate hospitality clients, sponsors, partners and, in general, all those people wishing to indulge themselves in a luxury experience. LEA is many things together: starred chefs gastronomy, Italian design review and art exhibitions held inside the space. EMU’s furniture match perfectly with this prestigious location, thanks to its design appeal, the excellent mix of research, function, manufacturing skills and technological development, bringing thus to the Internazionali the Italian lifestyle of living outdoors.
EMU is the official sponsor of the Internationali BNL d’Italia to be held from May the 7th to the 20th at the Foro Italico, in Rome. A very strong bond, that between EMU and the tennis tournament, which is renewed also for the 75th edition of the competition. This year too, in fact, the Ciak director chair will be the protagonist around the playing field, as official chair of the line umpire, while the Terramare, Re-Trouvé and Grace collections will furnish the hospitality area of the authority gallery and the corporate lounge within the monumental complex of the Foro.
EMU and Perrier Jouët Champagne join again at D.O.T. (Design Outdoor Taste), the event dedicated to the many forms of outdoor living showcased in Piazza San Marco, the very heart of Brera Design District, from April the 17th to the 22nd. This edition brings an interesting novelty, such as the lighting art installation “Becoming” of the artistic duo Luftwerk, an immersive work commissioned by Perrier-Jouët, for the first time in Europe. The artists interpreted the iconic motif of the Maison’s Belle Epoque bottle, creating a colorful digital experience as an enveloping journey through the energy and beauty of nature. Within this scenario, EMU presents its outdor novelties for the Salone del Mobile together with the brand new collection Tami by Patrick Norguet, a sofa collection that will furnish the relax areas.
EMU takes part in IN-OUT Wellbeing in Outdoor at the new City Life District, an en plain air exhibition with the artistic supervision of Studio Rotella. IN-OUT is based on the concept of outdoor wellbeing, a theme that the brand highly estimates; a relaxing area within the Design Week to stimulate a deep reflection about outdoor living in the city. The exhibition areas of the event will host some of the new EMU collections for the 2018 edition of the Salone del Mobile, while Terramare sofas and Nef armchairs will furnish the lounge area.
EMU is Official Sponsor of the 34th of the Miami Open, a professional tennis tornment which is part of the ATP World Tour Masters 1000. Always ready to partner with the most important intenational sport events, to promote an outdoor lifestyle, EMU will furnish the hospitality area with its design collections that mix together quality, high tech manufacturing and sustanability, to bring everywhere in the world the Italian style of outdoor living.