Fiera Milano Rho
17 – 22 Aprile 2018
Pad. 10 Stand C21
EMU. Naturally Iconic.
The new Tami, Riviera Miky and Mom collections at the 2018 Furniture Fair.
EMU presents its new outdoor collections at the 2018 Furniture Fair, in keeping with the brand’s iconic values. One of the first brands to consider the garden as the fifth room of the house, EMU has always stood out for its innovative products, which have a very strong identity and great attention to quality. Its collections have thus become design icons highly regarded all over the world, thanks to their comfort, elegance and strong stylistic content. The highly skilled processing of metals and the mix of materials used make EMU’s offer unique.
The furniture families proposed for the 2018 edition of the Furniture Fair express the best of international design with Italian style, the result of collaborations with the biggest names in the industry and with up-and-coming young talents. Creative contaminations bring the spark of life to projects in which design, technology, versatility and sustainability converge into the anticipation and best interpretation of stylistic trends.
Tami is the new outdoor relaxation seating system designed by Patrick Norguet; its structure focuses attention on its linear, elegant silhouette, designed to satisfy several ergonomic and usage needs.
The Riviera steel chair collection, designed by Lucidi/Pevere, consists of a chair, small armchair, lounger and stool, and is characterized by its elegant minimal graphic design; sinuous curves sketch a profile already stamped in our memory, a pattern that recalls the Dudovich’s 1930s Riviera costumes, with a retro grace made contemporary through the use of modern materials and manufacturing techniques.
The minimalist steel collections designed by Florent Coirier for EMU have a strong personality: Miky is inspired by bistro chairs revisited in a modern key, with sharp, clean lines. The seat and back are designed with generous shapes for maximum comfort. Traditional Japanese trays are instead the inspiration for the soft and enveloping forms of Mom, a lively, colorful piece available in the chair and armchair versions. The graphic effect of the sheet metal back gives visual lightness to the tubular steel structure: sculptural, elegant, and yet ironic.